Saxo Bank continues partnership with F1 racing driver Romain
Multi-asset trading and investment services provider Saxo Bank announced today that it will keep using its sponsorship of Formula One racing driver Romain Grosjean in 2016 to showcase the strength and value of financial technology and innovation to the future of finance.
Saxo Bank has had a high-profile presence in the FIA Formula One World Championship since 2014 and its latest agreement with Grosjean marks the third year of what Kim Fournais, co-founder and CEO of Saxo Bank described as “strong and meaningful” partnership.
Mr Fournais said:
“Our association with Romain gives us a fantastic platform to communicate out strengths and values to private investors and institutional clients across the world. Formula One is a sport that fits our brand perfectly because of the continued commitment to innovation and strength of technology that is needed to be successful, the accuracy of the data that is used to make crucial decisions that determine performance and the support of the team in the background.
“Romain spent almost three years as a banker in Switzerland when he was progressing through the junior motorsport and that makes him the ideal ambassador for our brand. He has a genuine understanding of what Saxo Bank does and a passion for trading. He is a perfect nexus between our clients and our business and we’re proud that Romain is once again part of the Saxo Bank family in 2016. This latest agreement marks the continuation of our strong and meaningful partnership.”
Saxo Bank continues partnership with F1 racing driver Romain Conclusion
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