FXCM introduces its apps store
FXCM introduces its apps store explained by professional Forex trading experts the “FXCM introduces its apps store” FX trading team.
FXCM introduces its apps store
FXCM has introduced an apps store, allowing its clients to customize their trading experience via specific-use apps, such as Trade-With-Friends, and DailyFX News Notifier.
The hope, of course, is to create “stickiness” with clients, who stay and trade with FXCM once they are used to using certain FXCM apps — a technique perfected by Apple in the mobile phone arena. One of the key problem areas facing FXCM and virtually all other retail FX brokers is a high rate of client churn. Having a popular (and useful) apps store is an innovative way of minimizing client churn, as well as targeting a younger mobile-focused crowd, who are used to downloading and using apps in their everyday web-surfing lives.
FXCM is a member of LeapRate’s Approved List of global FX firms.
For more on the global Forex industry see the LeapRate-Dow Jones Forex Industry Report.
FXCM introduces its apps store Conclusion
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