Best Ecommerce Tools for Emerging Startups

With the advancement of digitalization, there has been a mass migration of businesses online. As of 2017, there were more than  1.3 million  e-commerce businesses only in the US. The competition is intense in the e-commerce business and space. To make a mark in the domain, one must play their cards well. As such, I am using the right e-commerce tools is extremely important and central to any e-commerce strategy. The primary tools can be classified under:

· Marketing
· Analytics
· Business
· Research
· Website

Here are some of the best tools from the above categories:

Ø Magento

One of the most flexible e-commerce platforms to build your business on, it provides a plethora of services. Primarily a marketing and website tool, it also performs:

· Search engine optimization
· Provides business intelligence insights
· Order management for a connected experience, online and offline

It is used across the industry by small, medium and enterprise-level businesses. Moreover, it caters to a wide array of business needs like B2B, omnichannel, global expansion, digital transformation, and mobile commerce.

Some of its features are data analytics, product management, running multiple websites, and a free trial period.

Ø Shopify

Trusted by over 1,000,000 businesses worldwide, it provides one of the best shopping cart solutions to e-commerce businesses. It is an all-in-one solution to start your business from scratch and grow it without any need for technical expertise.

It is primarily a website tool, and it also offers:

· Search engine optimization
· Wide range of free templates
· Extensive integrations with third-party apps and payment gateways

Some of its features are an automatic recovery of abandoned carts, holistic customer support, free SSL certificate, mobile compatibility, and more. On top of that, it is widely used by small, medium, and enterprise-level industries.

Ø Asana

One of the most important business tools you can use in e-commerce and is entirely focused on the improvement of productivity. Some of the activities that it comprehensively performs are:

· Project management
· Task management
· Sets deadlines and priorities and measures progress
· Visual project plan creation

Some of the features of Asana are providing you the broad picture, secure communication between and within teams, centralize processes for everyone to access and save time, multiple workspaces, and Kanban boards. They also have a great free plan and a free trial period.

Ø MailChimp

One of the most powerful marketing tools you can use, they have more than 16 million users worldwide. It’s effortless to use and doesn’t require any technical skill or expertise. Some of the tasks it performs are:

· Email automation
· Marketing automation
· Extensive customization
· Data analytics

Some of the features of MailChimp are an extensive collection of email templates, multi-user accounts, third-party integrations, spam filtering, and A/B testing.

It’s got a great free plan, a free trial period, and is used widely across industries of all scales.

Ø Google Analytics

Powered by Google, it is the most comprehensive analytics tool in the market. It’s free to use, patronized by millions across the world and can perform multiple functions, like:

· Excellent business intelligence
· High-end funnel visualization
· Comprehensive return-on-investment calculations
· Search engine optimization
· Real-time reporting

Some of the features include holistic dashboards, map overlays, filtering, crash reporting, exception reporting, site speed, and on-page analysis.

There are different schemes and plans for corporations and enterprises that require a more powerful, advanced version, which can be free or quote-based, depending on the requirements.

Ø eco-mdash

A holistic project management tool aimed at small and medium enterprises, EcomDash is ideal for the e-commerce setup. Globally used by millions, some of its functions are:

· Task management
· Inventory management through extensive collaboration across channels
· In-built order management and shipping management

Some of its features are mobile platform compatibility, the partnership between multiple warehouses, drop-shipping management, comprehensive sales order management, and purchase order management.

While there isn’t a free plan, they do offer a limited free trial. It is a flexible software, with multiple projects for different requirements.

Ø WooCommerce

One of the most popular website tools that you merely must-have. With more than 84,000,000 downloads, it powers around 28% of all websites. Some of its functions are:

· CRM/ store management
· Inventory management
· Search engine optimization
· Owner verification

Some of its powerful features include in-built cart calculator, product analysis, and generation of insights, multiple shipping modes, shipping calculations, flexible shipping addresses, and a comprehensive dashboard.

The platform is highly scalable and perfect for growing businesses. It’s available for free download. You need to pay for the advanced version and in case of extensions.


‘A good tool improves the way you work, but a great one improves the way you think.’

During the cut-throat competition in the e-commerce domain, the right tool is not an asset, but an absolute necessity. Finding the right tools for your business needs a deep understanding of your capabilities, deliverables, desired outcomes, and action plan. Besides, if you have eCommerce and number​ of subdomains, then you should consider  too, which depends upon the site’s requirement. When used in the right way, the effects can be highly effective and synergistic, and sometimes, the difference between bankruptcy and success. We hope this article could provide the right e-commerce tips for you.

In this article