Amazon cuts price of large Kindle Fire tablets

Posted by Forexsq 504 days ago (http://www.marketwatch.com)
img Amazon.com cut the price of its 8.9-inch Kindle Fire tablets on Wednesday. The online retailer cut the price of its WiFi-only version of the 8.9-inch Kindle Fire HD by 10% to $269, while the 4G version of the same tablet was cut by 20% to $399. In a statement, Amazon Kindle vice president Dave Limp said "we've been able to increase our production volumes and decrease our costs. Across our business at Amazon, whenever we are able to create cost efficiencies like this, we want to pass the savings along to our customers." Amazon shares were last trading up a fraction at $274.36; the stock hit an all-time high in late January above the $280 mark.

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